NFTs / WEB3.0

NFT’s Opening up a new avenue for ongoing engagement to drive loyalty.

GR-ID includes the rare opportunity to ‘evolve’ the NFT’s design and gain a premium reward access level by purchasing a minimum of $300 worth of One Toyota products or services. The first 20 NFT holders to evolve their token scored an exclusive Genuine Stilo GR-ID personalised Racing Helmet, customised with their NFT number and signed by Australia Rally Championship (ARC) legend Harry Bates.

The beta project had over 25% of available NFTs minted in the first week, with all 20 helmets quickly snapped up by their lucky owners. One third of eligible owners have engaged with the program to date.

R/GA worked closely with Toyota Australia to develop the customer experience strategy and led the brand and web design for the project, following the successful launch of GAZOO RACING CLUB membership program for Toyota in 2021. Rotor handled NFT asset production, while Moonshot led Web3 strategy, website development and blockchain integration.